Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
Résultats de " Here-be-dragons " est 1199 article
VML Hong Kong and Triumph Launch ‘Just Like You’: A Campaign Celebrating Authenticity and Inner Beauty
VML Hong Kong has unveiled a powerful new regional campaign for Triumph, one of the world’s leading intimate apparel brands. Entitled “Just Like You,” the initiative encourages women across...
PROPER Reimagines Self-Care with Playful “Crunch Corntour” Snack Campaign
British snack brand PROPER is taking aim at the growing seriousness of modern wellness culture with a playful new campaign that blends beauty aesthetics with snacking. To accompany the launch...
Huggies Turns Baby Blowouts Into Comedic Horror for Halloween
Huggies is leaning into Halloween with a playful twist this year, unveiling an audio campaign that transforms one of the most dreaded moments for new parents into a tongue-in-cheek horror experience....
Are Iconic Advertising Agencies Disappearing for Good?
The global advertising industry is undergoing a gradual but significant transformation. Over the past decade, several once-powerful agency names have disappeared from skylines, business cards,...
Culture pop & biodiversité : le Zoo de Granby surfe sur l’effet Taylor Swift
Le phénomène Taylor Swift dépasse une nouvelle fois la musique pour s’immiscer dans le territoire de l’engagement environnemental. Après avoir contribué, via un simple t-shirt, à récolter...
A Moment You Can Hold: Fujifilm’s New Instax Campaign Celebrates Real Connection
As the world becomes increasingly shaped by screens and instant uploads, the desire to hold a physical photograph—something tangible, imperfect and lasting—remains deeply meaningful. Fujifilm...
Maltesers Brings Whimsy Back to Social Media with a Playful Pinterest Campaign
Maltesers is tapping into the power of simplicity to stand out in a crowded digital landscape. The beloved chocolate brand has launched a new campaign on Pinterest in collaboration with agency...
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