Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Tout l’été, la marque de jeans American Eagle a défrayé la chronique avec une campagne publicitaire aux accents jugés racistes. Une communication ambiguë qui a enflammé les réseaux...
Starbucks franchit un nouveau cap en enrichissant son menu de boissons protéinées. Dès le 29 septembre, la célèbre chaîne américaine proposera une gamme de “protein cold foam” déclinée...
BOSS Fragrances has unveiled an ambitious new global campaign in collaboration with creative agency Marcel, fronted by three international icons: actor Bradley Cooper, singer Maluma, and footballer...
Save the Children Netherlands, in collaboration with TBWA\NEBOKO and production company MJZ, has launched a powerful new brand campaign that reframes children not as victims, but as individuals...
Spotify and Nike have joined forces to launch the global rollout of Make Moves, a campaign designed to tackle the societal pressures that drive teenage girls away from sport and physical activity....
L’Italie remet le couvert. À l’approche du Tiramisu World Cup 2025, prévu du 10 au 12 octobre à Trévise, les organisateurs viennent d’annoncer une initiative aussi gourmande qu’originale...
Saudi Arabia has unveiled “The power of events”, a new global campaign featuring football icon Cristiano Ronaldo as the face of its thriving sports and tourism strategy. Conceived by BETC...
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