Australian Unity : réinventer le vieillissement actif
Australian Unity lance une campagne majeure pour son secteur en pleine expansion, Home Health & Care, intitulée “Rewrite the rules of living” (Réécrire les règles de la vie). Cette initiative,...
Australian Unity lance une campagne majeure pour son secteur en pleine expansion, Home Health & Care, intitulée “Rewrite the rules of living” (Réécrire les règles de la vie). Cette initiative,...
In a provocative twist on environmental advocacy, global NGO Plastic Change is taking aim at the link between microplastics and declining male fertility. Timed with the UN Global Plastics Treaty...
In what marks a turning point for the American audiovisual landscape, YouTube has become the most-watched video platform on television screens in the United States, surpassing legacy giants like...
Originally conceived as a clever solution for beachside beer lovers, a Japanese beer bottle design has recently gone viral—but not for the reasons its creator imagined. Designed in 2023 by...
A recent study by Havas Market, published on Thursday, July 17, highlights the overwhelming presence of brand-generated content in responses provided by Google’s AI assistant, Gemini. Based...
In a world where advertising fights for every second of attention, Back Market chooses a more subtle yet striking approach. With its new campaign Now you see us, created by the Madrid-based agency...
Following an initial report published in January 2025, the Union des marques and Kantar Media have released an updated edition of their exclusive study on advertising investments in France, now...
Continuing its commitment to inclusion and diversity, Barbie has unveiled its first doll with type 1 diabetes, marking a significant step in representing children living with chronic conditions....
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