Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
McDonald’s Australia is introducing matcha to its McCafé menu, supported by a national campaign from Wieden+Kennedy Sydney that leans into the humor and small indulgences of everyday life....
After more than 150 years of being synonymous with ketchup, Heinz is turning a new page — and doing so in style. The global brand has launched a new campaign in Canada, created by Rethink,...
In an industry obsessed with constant reinvention, Shreddies is making a bold statement: staying the same is worth celebrating. The iconic cereal brand has launched a witty new campaign, developed...
Krispy Kreme is inviting fans to swap wands for napkins with the launch of its new Harry Potter–themed donut collection, unveiled in collaboration with Warner Bros Discovery. The limited-time...
Grey skies and dull streets may be the norm in Britain, but this August, 7UP is offering a refreshing splash of pink to lift the nation's spirits. According to a new UK-wide survey commissioned...
Intel India, in collaboration with Dentsu Creative Isobar, has launched a bold new campaign titled “Papa Kehta Hai” — a stirring initiative that redefines the role of the personal computer...
KFC is turning up the heat with the launch of its latest creation, the Zinger Drip — a limited-time burger that promises to deliver the ultimate spicy food experience. Created by the creative...
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