Nespresso has partnered with The Weeknd to introduce the Samra Origins collection, a coffee series that celebrates culture, creativity and daily rituals. Inspired by the artist’s Ethiopian...
Burger King has turned an often-ignored part of the radio experience into an unexpected branding opportunity. In its latest campaign, titled “Flaming Grill Radio,” the fast-food chain transformed...
In a nostalgic nod to both Swedish and Australian culinary traditions, IKEA is marking its 50th anniversary in Australia with the launch of the Meatball Party Pie, a quirky, limited-edition snack...
Dove has launched a new campaign celebrating natural beauty and self-expression, placing the spotlight on its aluminium-free deodorant in a visually striking short film directed by Mary Fix,...
The Coca-Cola Company has officially renewed its global partnership with WPP Open X, reinforcing a collaboration that has helped redefine the beverage giant’s marketing strategy over the past...
McCain Foods, the world’s largest producer of frozen potato products, is bridging the gap between indulgence and sustainability with a bold global initiative. Through its “Taste Good. Feel...
In a move that blends food, fandom, and fierce rivalry, McDonald’s Australia – affectionately known as Macca’s – has unveiled its limited edition Blues and Maroons Meals, an ode to State...
As Connected TV (CTV) adoption surges across the Asia-Pacific region, a new study by Omnicom Media Group APAC (OMG APAC) is redefining how advertisers approach streaming audiences. Titled “Connecting...
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