Nearly ninety-four percent of B2B marketers in Singapore—and ninety-one percent worldwide—now identify capturing and holding attention as their single greatest campaign challenge, according...
Visa has officially announced the appointment of Tareq Muhmood as Regional President for Central and Eastern Europe, the Middle East, and Africa (CEMEA). In his new role, Muhmood will oversee...
In a bold move away from the filtered perfection of modern dating apps, Hinge is turning the spotlight on emotional honesty with its new campaign, Where Hinge Ends, We Begin. Celebrating the...
Playing sports without owning equipment? It’s no longer just a dream. Thanks to a clever partnership between Decathlon and Slovak startup YourLOX, residents of Prague and Brno can now borrow...
Le géant britannique de la grande distribution, Sainsbury’s, s’apprête à révolutionner son approche du retail media en lançant Nectar360 Pollen, une plateforme inédite qui intègre...
In a refreshing take on financial advertising, MassMutual has launched its new brand campaign, "The Feeling Is MassMutual," marking the company’s first creative collaboration with agency of...
Et si le design IKEA se vivait désormais… sans la moindre vis apparente ? C’est un virage discret, mais bien réel : IKEA vient d’ouvrir son tout premier boutique-hôtel à Las Palmas...
Tinder, l’application de rencontres qui compte désormais plus de 75 millions d’utilisateurs dans le monde, souhaite se défaire de son image de simple plateforme de « hookups ». Pour cela,...
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