Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
As the 50th Toronto International Film Festival (TIFF) kicks off, Google and Cossette are seizing the cultural moment to introduce the Google Pixel 10 with a campaign that shows how artificial...
Par Amr ABBADI, Directeur Conseil - Communication Institutionnelle et Corporate – PR MEDIA Dans toutes les agences, les consultants RP partagent les mêmes missions : gérer des comptes...
Google Australia has unveiled two cinematic brand films that bring artificial intelligence out of the abstract and into daily life, showing its potential to tackle urgent health challenges. Directed...
Pepsi is once again leaning into football culture with a playful twist. Comedy director Pete Marquis, already behind the brand’s witty “Undercover cups” and “Chase cars” campaigns,...
McDonald’s Australie relance son célèbre jeu Monopoly avec une campagne ambitieuse imaginée par l’agence Wieden+Kennedy Sydney. Pour les six prochaines semaines, les fans du pays pourront...
Le géant des briques colorées LEGO a choisi Tom Holland, célèbre pour son rôle de Spider-Man dans l’univers cinématographique Marvel, pour incarner sa dernière campagne visant à raviver...
Samsung has unveiled its latest campaign for the Galaxy Z Fold7, produced by O Positive and directed by Brian Billow in collaboration with BBH USA. Titled “The Real Upgrade,” the series of...
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