PayPal is taking a bold step toward reshaping the future of digital commerce with the launch of Storefront Ads—a groundbreaking ad format that turns traditional online ad space into fully interactive...
Marriott Bonvoy franchit une nouvelle étape dans le monde du sport et du voyage en s’associant à l’équipe Mercedes-AMG PETRONAS Formula One (F1) pour lancer une série digitale innovante...
Australia has the world’s highest rates of early-onset bowel cancer, a serious health concern that often goes unspoken. In a bold move to challenge taboos and drive life-saving awareness, Kleenex...
McDonald’s has officially announced the return of its beloved Snack Wrap, unveiling a playful and fan-centered marketing campaign to celebrate the item’s comeback. The Chicago-based fast-food...
L’Union Des Agences Conseil En Communication (UACC) vient d’accomplir une avancée majeure : elle devient la première association professionnelle arabe et africaine à intégrer l’European...
The Coca-Cola Company has officially renewed its global partnership with WPP Open X, reinforcing a collaboration that has helped redefine the beverage giant’s marketing strategy over the past...
While in Casablanca to meet the teams of Moroccan subsidiary Wavemaker (WPP Group), Amer El Hajj, Chief Executive Officer of GroupM MENA, shares with us his vision of the market, the agency's...
This May, KFC is blending heartfelt emotion with the latest digital trends to serve up a bold and original tribute to mothers. Launching just in time for Mother’s Day, the fast-food giant unveiled...
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