When McDonald’s Gave Away Vinyl Records And $1 Million
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
In a bold new campaign that roars to life across the streets of London, The AA is proving that UK drivers are ready for anything the road—and imagination—might throw at them. In partnership...
Sur les routes du Tour de France, l’émotion ne se joue pas uniquement sur la ligne d’arrivée. Grâce à une opération originale lancée par Continental, partenaire majeur de la Grande...
Puma is stepping up its digital marketing game with a bold move into Fortnite, unveiling a virtual sneaker experience called Kicks, while increasing its overall media investment by 40% compared...
Uber Moto has launched a bold new campaign in Mexico that redefines urban mobility not just as transportation—but as an act of cultural expression. Titled “La ciudad a tu ritmo” (The City...
British restaurant chain Wagamama has unveiled its most ambitious brand campaign in 33 years, marking a major cultural and strategic shift. With the tagline "Food is Life", the campaign aims...
Alors que Secret Story fait son grand retour sur TF1 après plusieurs années d’absence, une campagne inattendue a émergé du côté du secteur industriel. Le spécialiste des solutions de...
Announced during Cannes Lions 2025, Open Call is YouTube’s latest initiative aimed at bridging the gap between brands and content creators. In an era where the creator economy is booming—marked...
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