Instagram Tests Skippable Ads in Reels
Instagram is experimenting with skippable ads inside its Reels feed, allowing users to bypass certain advertisements after a few seconds, Meta confirmed to the media ADWEEK. Inspired by YouTube’s...
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Oreo and Babymonster turn “twist, lick, dunk” into “twist, lick, dance” across Asia
Oreo has joined forces with global K-pop sensation Babymonster to bring a new twist to its iconic ritual. The campaign, titled “The taste that makes you dance,” reimagines Oreo’s legendary...
Gap x Sandy Liang: A Whimsical Ode to Girlhood and Imagination
Gap is embracing nostalgia and femininity with its latest collaboration, inviting audiences into a dreamlike world inspired by childhood wonder. Launching on October 10, the limited-edition...
After ten years, McDonald’s Monopoly returns — with a self-aware twist
After a ten-year hiatus, McDonald’s Monopoly is back — and this time, it’s leaning into its own history. The new campaign, “Get Your Bag,” created by Wieden+Kennedy New York, reintroduces...
Gap brings denim back to the spotlight with Gwyneth Paltrow and Apple Martin
Denim has never left our wardrobes, but in 2025 it is once again taking center stage in the marketing strategies of major fashion brands. Gap is leading the charge with its new fall/winter campaign,...
Patrick Schwarzenegger spins into Fanatics Casino’s new campaign
Fanatics Casino has unveiled a new advertising campaign featuring actor Patrick Schwarzenegger, developed in partnership with Anomaly and OBB Media. The spot extends the brand’s successful...
KFC Thailand launches Baby Sanders Collection to celebrate the Colonel’s birthday
KFC Thailand is marking Colonel Sanders’ birthday this year with a playful twist: the Baby Sanders Collection, a limited-edition series of six collectible figurines that reimagine the iconic...
Google Australia launches AI-powered films spotlighting health breakthroughs
Google Australia has unveiled two cinematic brand films that bring artificial intelligence out of the abstract and into daily life, showing its potential to tackle urgent health challenges. Directed...
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