ONMT relies on digital technology to better promote the Morocco Brand:
Oriented towards renewal and digital, the action plan of the Moroccan National Office of Tourism (ONMT) for the year 2019 was presented to the national media by the Director General of the Office, Mr Adel El Fakir, on January 22, 2019. Capitalizing on the achievements of previous projects, this plan, which is in the spirit of its time, aims to make the ONMT take the long-awaited digital shift, particularly through the adoption of a communication in line with the evolution of the global tourism sector.
"TheGoodPitch": UACC and GAM launch a new trophy:
On the occasion of the "Les Impériales" event, which will be held from January 21 to 27, 2019, in Casablanca, the Union of Communication Consulting Agencies (UACC) has just announced, in collaboration with the Groupement des Annonceurs du Maroc (GAM), the launch of a responsible competition trophy to reward advertisers. Called "TheGoodPitch", this new trophy honours advertisers who have set an example by ensuring a climate of transparency, respect, and fairness in the call for tenders launched by them.
The "Big Mac" brand no longer belongs solely to McDo:
McDonald's no longer has the exclusive right to use the term "Big Mac" in Europe. The American brand lost the intellectual property of the famous sandwich after a legal battle against an Irish channel. The Irish company filed an application with the European Union Intellectual Property Office (EUIPO) in March 2017 to stop McDonald's exclusive use of the term "Big Mac" in the EU. What was Supermac blaming McDonald's for? The Irish company accused the American giant of engaging in "trademark intimidation, filing brand names that were simply set aside for use against future competitors," Supermac said in a statement.
Digital transformation: Inwi equips Morocco with the largest Datacenter infrastructure:
Inwi has inaugurated its new Datacenter in Rabat Technopolis. This cutting-edge infrastructure, built according to the most advanced international standards, confirms inwi's leadership in the field of Cloud and digital transformation. "This Datacenter is a concrete and tangible manifestation of inwi's commitment to the digital transformation of our economy. It strengthens the infrastructure of Inwi Datacenters to provide Moroccan companies with hosting services and solutions that meet international standards for availability, security and connectivity," said Nadia Fassi-Fehri, President and CEO of inwi.
Crédit : IMPERIUM MEDIA
