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The Marketing News of the Week!

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The picture of an egg is now the most popular on Instagram: 

A world record was broken by an egg! A single egg has managed to collect more than 25 million likes on Instagram. Today, the post is the most popular image of the social network, dethroning star Kylie Jenner.  Indeed, the person who created the account did not reveal her identity. To succeed, she took care to identify influential accounts such as CNN media, Buzzfeed, and the Daily Mail, as well as the presenters of the most watched American programs: Jimmy Fallon and Ellen DeGeneres. As a reminder, the snapshot was published on Friday, January 4, on an Instagram account that challenged social network users to win the world's most beloved post title on Instagram: "Together, let's set a new world record and become Instagram's most loved post.

 

 

McArthurGlen withdraws an advertisement deemed sexist: 

The McArthurGlen shopping centre, located in Roubaix, in the North, has been strongly criticised for advertising at the sales.  Indeed, an advertising board in this shopping mall had been saying for a few days: "Only 4 words can make women smile again: "I love you" and "sales"". The poster was pinned by the @PepiteSexiste Twitter account, causing criticism from Internet users. The McArthurGlen shopping centre finally reacted, pleading humor, before finally removing the incriminated panel.

 

 

Wafacash launches the competition "Rbe7 m3a la vignette": 

To promote the payment of stickers, Wafacash, a subsidiary of Attijariwafa Bank specialising in money transfers, has just announced the launch of a free and no obligation competition called "Rbe7 m3a la vignette". Indeed, the game offers the possibility to win Jawaz tags, for anyone who has participated on the Facebook Wafacash page and paid for the car sticker at one of the wafacash agencies. The game will run until January 31, 2019, on the official Wafacash Facebook page.

 

 

"Smartshades": Ikea launches connected blinds: 

After plugs and bulbs connected or furniture capable of charging wireless devices, the Swedish company ikea, specialized in the design and retail sale of furniture and decorative objects ready to be installed or assembled in kit form, has just announced the launch of its first intelligent and connected blind: Smartshades.  Indeed, the gadget allows any user to open or close the blind of their window remotely, thanks to a dedicated application. It is even possible to program the action, for example to anticipate high temperatures. According to the Swedish firm, the system also integrates into Google Home, Alexa, and Homekit environments.

 

 

Crédit : IMPERIUM MEDIA