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The Marketing News of the Week!

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Banque Populaire launches the "Matinées du Private Banking": To support the private banking sector in Morocco, Banque Populaire announces the launch of the "Matinées du Private Banking". These are quarterly meetings whose main ambition is to interact with its customers on the main trends of the moment. Through this concept of thematic meetings, initiated by the Private Banking department, Banque Populaire intends to bring its full expertise to its wealth management clients whose needs and expectations are constantly evolving.

 

"Freska": Dislog Group announces the launch of a new brand: The Moroccan group Dislog, specialized in distribution and logistics, present on the Moroccan market through several subsidiaries, has just announced in partnership with the Egyptian snacking leader Edita, the launch of a new brand of wafers and biscuits called "Freska". Indeed, the Moroccan company will also launch, in September next year, a new plant in Berrechid for an investment of nearly 100 million dirhams, announced its boss Moncef Belkhayat to our colleagues L’Economiste.

 

"Whopper Hour": Burger King will be setting one hour when the Whopper is at 2 euros: To celebrate the holiday season, the major American fast food chain Burger King has just announced, in partnership with the Buzzman agency, the launch of a new marketing campaign called "Whopper Hour". Indeed, every day, from November 26 to December 2, the brand launches this operation during which you can enjoy your WHOPPER for the modest sum of 2 euros. For an hour, yes, but which one? To keep you on your toes, the fateful appointment will be different from one day to the next and will only be revealed at the last moment.  The major fast food chain has also unveiled a countdown countdown available on the website that allows you to discover this secret time."

 

Advertising and racism: The Dolce & Gabbana brand boycotted by Chinese e-commerce sites: After the launch of an advertisement deemed racist and offensive by the luxury brand Dolce & Gabbana, Chinese e-commerce sites are removing the products of the famous Italian brand from their platforms. According to Reuters News Agency, pages previously linked to Dolce & Gabbana products on the e-commerce sites hosted by Alibaba Group and JD.com were no longer available and searches with the brand name were not successful. Another major platform, Suning.com, confirmed that it had stopped selling Dolce & Gabbana items since the incident.

 

 

Crédit : IMPERIUM MEDIA