Marjane is launching an e-Talk Show:
Marjane, a major Moroccan group in the mass retail sector, is launching its 100% digital talk show, which we were able to discover via its Facebook page and which has attracted around 4,000 views since its release yesterday evening. The e-talk Show called Dima 3la Bal comes from the brand's perspective to create dedicated Brand Content, with television codes although 100% distributed on digital channels. In order to be as close as possible to the consumer and his needs, Marjane is developing a program in several episodes, giving advice and good tips to Moroccans in search of high value-added content.
NiQuitin unveils a new campaign to encourage smokers to quit:
During the holiday season, NiQuitin's parent company, Perrigo, unveiled a new £1.3m advertising campaign to encourage smokers to quit. In the television spot, which will air on January 1, 2019, viewers discover Christina, a former smoker who has been smoking since she was a child, but who has stopped using NiQuitin to lead a healthier life. As part of the campaign, NiQuitin is also launching a chat bot that will provide tips and benefits associated with quitting smoking and motivational messages to help smokers quit. "NiQuitin wants to be the brand that supports them in their journey. We are going to be the hero of Christina's story and how she managed to quit smoking with NiQuitin's help," said Holly Turner, marketing director at Perrigo.
Black Friday: Jumia Maroc carries out the biggest operation in its history:
Black Friday 2018 was a resounding success for the pioneer of e-commerce in Morocco. Jumia performed the biggest operation in its history! Organized from November 2 to 30, Black Friday 2018 was not only the most popular promotional event in Morocco but also the largest online sale operation ever conducted by Jumia since its inception. During the nearly thirty days of the online initiative, the first e-commerce site in Africa became the #1 shopping application on Play Store and the eighth most visited site in Morocco. The platform has offered more than 200,000 deals for sale by more than 5,000 sellers with discounts of up to minus 80%. In total, 4.5 million visitors visited Jumia, confirming its position as the marketplace leader in the kingdom.
Nike launches an anti-racism campaign with Raheem Sterling:
The American company Nike, which specializes in the manufacture of sporting goods, has just unveiled a new advertising campaign in partnership with Manchester City footballer Raheem Sterling. The objective of this marketing campaign is to defend victims of racism in sport. "Denouncing doesn't always make life easier. But the ease has never changed anything," says the displays.
