Ground advertising is now allowed on sidewalks in France: "Previously, advertising was aimed primarily at those who looked up by being displayed on billboards or hung in shop windows. From now on, it will also touch those who watch where they walk. It is a new form of advertising, not so recent, which is now permitted in some French cities. Indeed, a decree published in the official journal has allowed the cities of Bordeaux, Lyon, and Nantes to test the advertising markings directly on sidewalks as of Monday, December 25. This new form of ground advertising is only in the test phase and may not lead to definitive confirmation. The Decree provides that, depending on the circumstances, the Minister for Economic Affairs, the Minister for the Environment, and the Minister for Road Safety may at any time, by joint decree, suspend or terminate the experiment."
Advertising: "Hooplacar" offers monthly remuneration for advertising on private cars in Morocco: "You are a motorist and drive hundreds of kilometers a month? "Hooplacar" is the first Moroccan start-up that offers you the opportunity to earn a monthly income to reduce the maintenance costs of your car or simply please your family. Hooplacar is a start-up created by three young entrepreneurs who offer individuals the opportunity to advertise on their own vehicles for a monthly fee. The start-up already has 5,000 registered drivers, including 1,800 in Casablanca. To register, the car owner must meet many conditions, including having a vehicle in good condition and driving a minimum number of kilometers per day (20 km)."
To celebrate its 19th birthday, Aswak Assalam makes you win lots of gifts!: "To celebrate its 19th anniversary, Aswak Assalam has chosen to release the big game! The brand will share its success, from December 22, 2017, to January 8, 2018, with all its employees and customers. For two weeks, exceptional offers, exclusive promotions, and entertainments full of surprises will be programmed in the store's hypermarkets. Prestigious gifts will be offered on this occasion: Two trips for two to Russia with tickets to support the Atlas lions at the 2018 World Cup, three iPhone X smartphones, a top-class Peugeot 3008 SUV, and a bunch of other things! Aswak Assalam will also distinguish its oldest employees who opened the first hypermarket in 1998 and are still present today."
Olfactory marketing marks the goal: "The marketing world is an unsuspected source of new ideas; it suddenly surprised and flattered. Widely used today to attract audiences, generate profits, and obtain scientifically proven results, it has been one of the most popular marketing trends for more than 10 years: olfactory marketing. To have a flash of lightning, olfactory marketing is the use of odors in the company's communication policy aimed at the product and/or the point of sale. Its aim is to get closer to the consumer, which immediately implies a perceptible increase in turnover. According to one study, olfaction can boost compulsive purchases by more than 30%. Scientifically, it has been proven that smell is anchored in memory and creates a memory, so when you feel it again, it's just a trigger that makes the memory and feeling wake up again. We're talking about memorizing emotion. However, it is important to provide the customer with moments of comfort and well-being when he or she is present in the sales area, so the creation of a specific atmosphere is essential."
Crédit : IMPERIUM MEDIA
