Corona is marking an extraordinary milestone this year—its centennial anniversary, celebrating 100 years since the beer was first brewed in Mexico in 1925. To honor a century of natural refreshment, golden sunsets, and a deep connection to the beach, the brand has launched a first-of-its-kind collaboration with the iconic French swimwear brand Vilebrequin La Plage, known for its timeless coastal elegance.
The collaboration highlights Corona’s long-standing association with the beach and the carefree moments spent by the sea. The partnership kicks off with a takeover of the Vilebrequin La Plage beach club in Cannes, France, where the magic of the French Riviera meets Corona’s ‘This Is Living’ philosophy. The collaboration sets the stage for an idyllic beach experience—sunshine, the sound of the waves, and an ice-cold Corona in hand as the Mediterranean horizon lights up with golden hues.
For those unable to visit the French Riviera, the exclusive Corona x Vilebrequin La Plage collection brings the essence of the beach club to fans worldwide. The capsule features Vilebrequin’s signature Moorea swim shorts and the stylish Boheme Bucket Hat, both adorned with a fusion of Corona’s iconic crown logo and Vilebrequin’s famous sea turtle motif. This limited-edition collection celebrates timeless coastal style, a symbol of both brands’ commitment to quality and leisure, with a nod to their shared love for the beach lifestyle.
The capsule is more than just a fashion statement; it is a tribute to the elegance of 1970s Saint-Tropez. The designs reflect the playful sophistication of the era, reminiscent of the chic beach clubs originally designed by artist Vincent Darré. Whether on the beach or at the bar, each piece captures the laid-back spirit of the time and the thoughtful craftsmanship that both brands embody.
"For 100 years, Corona has been more than just a beer – it’s been a symbol of reconnecting with nature and embracing the simple joys of life," said Ben Pauker, Corona’s Europe marketing director. "This collaboration brings that philosophy to life in a new way. Together with Vilebrequin La Plage, we’re helping people tap into their best side—their beach side."
Vilebrequin’s CEO, Roland Herlory, shared, “The beach is where the spirit of Corona and the soul of Vilebrequin naturally meet. This is where we realised our shared passion for barefoot living and creating lasting memories, not just moments. We have encapsulated these shared values in a joyful capsule collection featuring our iconic turtle playfully crowned by the Corona symbol."
As Corona continues its centennial celebrations, the Corona x Vilebrequin La Plage collection invites everyone to reconnect with their inner beach spirit—a sense of freedom that only the sun, nature, and sand can unlock. Every piece of this collaboration serves as a reminder of life lived outdoors, under the sun, and with sand between your toes.
