After dominating our screens, Netflix is stepping into real life. By the end of 2025, the streaming giant will open its first two immersive venues, called Netflix House, in Philadelphia and Dallas, with an expansion planned for Las Vegas in 2027. It’s a bold new chapter that brings fan dreams to life—by letting them live inside their favorite series.
Each Netflix House, spanning over 9,000 square meters, will feature hyper-realistic sets, interactive games, and seasonal story-driven experiences. Visitors will explore the eerie world of Stranger Things, take on deadly challenges from Squid Game, dive into the high seas of One Piece, or solve mysteries straight out of Knives Out.
In Philadelphia, fans will race against time in a One Piece-inspired escape mission, roam a spooky school carnival à la Wednesday, dive into VR games in Netflix Virtuals, or tee off in a themed mini-golf course called Top 9. In Dallas, guests will enter the iconic Creel House, compete in Squid Game challenges, or enjoy vintage vibes in Netflix RePLAY, a retro arcade reinvented.
Each Netflix House will also feature Netflix Bites, a themed restaurant offering dishes inspired by characters and plotlines from hit shows. A retail space will offer exclusive merchandise, with items refreshed regularly. The venues will also include the TUDUM Theater, hosting special screenings, quiz nights, and meet-and-greet events with Netflix stars—strengthening the connection between the platform and its global community of fans.
This permanent expansion is part of Netflix’s ongoing strategy to become more than a streaming service—a global entertainment brand. Following the success of pop-up events like Stranger Things: The Experience and temporary Netflix Bites restaurants, Netflix House marks a significant move into real-world fan engagement.
Although no official plans have been announced for a location in France, the popularity of past Netflix immersive events in Paris suggests it might only be a matter of time. Meanwhile, fans can catch a preview of this strategy at Netflix Bites Vegas, an already-open themed restaurant in Las Vegas, serving up flavors and fandom in equal measure.
Netflix IRL is no longer just an idea—it’s becoming reality.
