After setting foot on Mars in the first chapter of its bold new narrative, Schweppes takes viewers even further with two new instalments in its science fiction-inspired campaign. Directed by Susanna White and produced by Ridley Scott Associates, the brand expands its cosmic universe to introduce two signature flavours: Schweppes Agrum and Schweppes Ginger Beer—refreshments intense enough to impress even a Martian.
In this second episode, conceived by the agency TBWA\, Ava—the campaign’s fearless protagonist—encounters an alien civilisation. Their first interaction is marked by a symbolic exchange of gifts: the Martians present her with the “Gold of Mars”, while Ava introduces them to “the Gold of Earth”: a can of Schweppes Agrum. A bold and playful metaphor that connects two worlds through the power of flavour.
The campaign stands out thanks to its high-production cinematic look, crafted by a Hollywood-calibre creative team. John Mathieson (Gladiator) leads the cinematography, Will Htay (Star Wars) designs the sets, and Janty Yates (The Martian) brings her expertise to the costume design. Together, they create a compelling and visually stunning world that blurs the line between advertising and film.
On the media side, the campaign spans both online and offline platforms. The Schweppes Agrum film launched on April 21 across TV, video-on-demand, and cinema. It will be followed by Schweppes Tonic on May 5, and Schweppes Ginger Beer on June 23.
With this bold storytelling and immersive universe, Schweppes continues to push the boundaries of brand communication—proving that whether on Earth or Mars, a sparkling twist of bitterness can truly be universal.
