Intermarché : la pub au service du pouvoir d’achat
Intermarché remet le couvert avec une nouvelle salve publicitaire aussi décalée qu’engagée. Fidèle à son slogan « Tous unis contre la vie chère », l’enseigne française dévoile...
Résultats de " Tech-transparency-project " est 1298 article
Renault Rafale fait décoller l’imagination avec une campagne signée Publicis Conseil
Dans sa nouvelle campagne pour le Renault Rafale hyper hybrid E-Tech 4x4 de 300 chevaux, l’agence Publicis Conseil repousse les limites de la narration publicitaire. Réalisé par Nicolas Perez...
"Night Signals": When advertising helps save lives in the Dominican Republic
What if a billboard could help save lives? That’s the bold idea behind “Night Signals,” a new campaign launched by Chevrolet and Santo Domingo Motors in the Dominican Republic. The initiative...
Twix launches "Twix Harmoniser" on WhatsApp: A musical Chatbot that doubles the fun
What happens when a chocolate bar meets cutting-edge tech? Twix has the answer with its latest innovation: "Twix Harmoniser", a playful voice-based chatbot designed to turn simple voice messages...
Samsung Reboots Viral Memes With Lucia Gorman To Promote AI Photo Tech
Samsung is turning nostalgia into innovation with its latest campaign, starring none other than Lucia Gorman — the woman behind the internet’s favorite "bored nightclub" meme. Originally...
inTouch: When AI starts calling your grandparents so you don’t have to
What if an artificial intelligence could call your elderly loved ones for you — every day? That’s the premise behind inTouch, a Franco-Czech startup offering a service that aims to ease senior...
Back Market and Marcel Launch Global Campaign to Combat Fast Tech on Earth Day
In celebration of Earth Day, Back Market, the leader in refurbished electronics, has teamed up with the creative agency Marcel to launch a powerful global campaign aimed at raising awareness...
When History Speaks Again: A Powerful Campaign Reminds Us That Hate Never Disappeared
To mark both the 80th anniversary of the Holocaust and the 25th anniversary of The History Channel, Dentsu Creative Iberia has unveiled a haunting campaign that bridges past atrocities with today’s...
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