Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
Playlists may shape listening habits, but it’s fans who truly write the history of music. Spotify has embraced this idea by relaunching its Fan Life campaign, this time with a bold cinematic...
Korean food giant Nongshim has announced a global partnership with Netflix, building on the worldwide success of the animated series K-Pop Demon Hunters. The collaboration blends pop culture...
Nestlé KitKat has launched a fresh collaboration with Spotify, unveiling Break the Loop—a campaign designed to shake consumers out of their music routines and inspire discovery. Conceptualised...
Alors que le débat sur l’immigration s’intensifie à l’échelle mondiale, le quotidien brésilien O GLOBO a pris une initiative symbolique : lever le paywall sur tous ses contenus liés...
Dans un monde où l’évolution constante des marques est devenue la norme, un récent rapport de Frontify, The CMO’s Guide to Brand Milestones, met en lumière les paradoxes auxquels les...
Vingt-cinq ans après sa disparition dans « Seul au Monde », le célèbre ballon Wilson refait surface… mais cette fois pour le plaisir des yeux et du cœur. Tourism Fiji a choisi de redonner...
IKEA has found a playful way to announce the opening of its new Brighton store — by taking direct aim at one of the city’s most notorious features: its seagulls. In collaboration with creative...
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