Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
What if we celebrated breakups not as endings, but as fresh starts? Ahead of April 14 — known in Mexico as El Día del Ex (Ex Day) — Tinder and creative agency GUT México have launched an...
Coca-Cola, the iconic brand synonymous with refreshing sodas, is making waves in the alcohol industry. For over a century, the company has dominated the soft drink market, but now it is pivoting...
Olaplex, the science-backed hair care brand, has unveiled its bold new multichannel campaign, “Designed to Defy,” marking a significant shift in its marketing strategy. The campaign, which...
A recent study by the World Federation of Advertisers (WFA), conducted in collaboration with the UK Advertising Standards Authority (ASA) and other global self-regulatory organizations, reveals...
LinkedIn has reportedly chosen Publicis Media to manage its global media planning and buying, according to Adweek. The decision follows a closed review process, marking a shift from Dentsu, which...
PepsiCo has appointed Mark Kirkham as the new Chief Marketing Officer (CMO) for its U.S. beverages division, effective April 7. A veteran with over 14 years at the company, Kirkham steps into...
Renault Group has announced a major shift in its strategic operations with the acquisition of Nissan’s 51% stake in Renault Nissan Automotive India Private Ltd (RNAIPL). This move positions...
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