Uber offre 5 millions pour remonter le moral des Britanniques
Face à un quotidien souvent morose, Uber a décidé d’agir. Le géant de la mobilité a récemment annoncé le lancement d’un ambitieux programme de récompenses d'une valeur de 5 millions...
Face à un quotidien souvent morose, Uber a décidé d’agir. Le géant de la mobilité a récemment annoncé le lancement d’un ambitieux programme de récompenses d'une valeur de 5 millions...
Sprite is once again tapping into viral culture and consumer curiosity with the launch of its newest limited-time offering (LTO): Sprite + Tea. Inspired by a growing social media trend where...
To mark its 50th anniversary, Microsoft is taking a bold leap into the past while celebrating the future of development with “The Original Build”, a fully immersive, retro-themed activation...
In an era where Gen Z craves more than just 90 minutes of football, Kings League Lottomatica Sport Italy is redefining the match-day experience. With its fusion of sport, gaming, digital culture,...
While in Casablanca to meet the teams of Moroccan subsidiary Wavemaker (WPP Group), Amer El Hajj, Chief Executive Officer of GroupM MENA, shares with us his vision of the market, the agency's...
Pepsi is making waves across Ireland this May with its bold and immersive brand activation, Crack the Cooler, set to appear in Belfast on May 10th, Galway on May 17th, and Dublin on May 24th....
In an era where consumer skepticism runs high, bold claims about sustainability no longer make the cut. Buzzwords like “eco-friendly” or “green” are losing their impact unless backed...
McDonald’s UK & Ireland is cranking up the temperature with the highly anticipated return of its McSpicy x Frank’s RedHot range, fronted by a bold new creative campaign titled "McDonald’s...
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