Huawei Maroc held an exclusive launch event in Casablanca, revealing five new cutting-edge products that reflect the brand's commitment to innovation, design, and user-centric technology. The event marked a significant milestone in Huawei’s ongoing mission to blend high-end tech with everyday usability and style for the Moroccan market.
According to Mr. Kelvin Zhang, General Manager of Huawei Consumer Business Group in Morocco, the newly introduced products represent “a vision of intelligent connectivity for daily life”. He added: “We are happy to bring these innovations to Morocco and provide users with devices that combine premium quality, smart features, and competitive pricing. Whether you're a fitness enthusiast or a busy professional, we’ve designed these tools to meet your daily needs.”
Among the highlights of the launch was the HUAWEI WATCH FIT 4 Series, a sleek smartwatch built for active lifestyles. Retaining its signature rectangular design, the watch is ultra-thin at just 9.3 mm and supports professional-grade sports modes such as trail running, diving up to 40 meters, and golf course tracking. The device integrates HUAWEI TruSense, an advanced system for holistic health management, making it both a fitness and wellness companion.
The brand also introduced the HUAWEI FreeArc, its first open-ear earbuds with ear hooks, designed for comfort and secure fit—even during intense workouts. Certified IP57 waterproof, the FreeArc delivers crisp audio and strong bass while ensuring clear calls through dual microphones and triple call noise cancellation. With a stable connection over long distances, these earbuds are tailored for both adventure and productivity.
For those seeking productivity on the go, HUAWEI MatePad 11.5 emerged as an ideal tablet for students and professionals. Equipped with an 11.5-inch 120Hz PaperMatte Display, HUAWEI Notes, and a detachable keyboard, it allows users to take notes, read, and work in comfort. Its fluid performance and sleek build make it a versatile digital workspace.
The HUAWEI MatePad SE 11" further expands the brand's tablet ecosystem. With a vivid FHD+ screen, long-lasting battery, and multi-screen collaboration, it’s ideal for education and entertainment. The M-Pen Lite stylus enhances note-taking and creativity, offering an intuitive writing experience supported by TÜV Rheinland-certified eye protection.
One of the standout announcements was the MatePad 11.5” S, featuring a next-generation PaperMatte Display for a paper-like experience in reading, sketching, and writing. With a 2.8K resolution, 144Hz refresh rate, and nearly borderless design, it delivers stunning visuals and comfort. The integration of M-Pencil, along with Notes and GoPaint, positions the device as a tool for creators and professionals alike.
During the event, Mr. Zhang emphasized Huawei's ambition in the Moroccan market: “We are investing in Morocco not just to sell products but to develop a smart ecosystem and reshape the local tech landscape. The WATCH FIT 4 series is just the beginning—we want to grow with this market.”
Through this launch, Huawei reaffirms its strategic focus on localized innovation, aiming to build meaningful connections with Moroccan consumers. With smart design, sustainable thinking, and user-oriented features, Huawei’s latest lineup illustrates a modern, inclusive, and accessible vision of technology.
