In a move that could reshape how online publishers generate revenue, Google has officially launched Offerwall, a new monetization feature available for free through Google Ad Manager. Announced...
In a world where misinformation spreads at unprecedented speeds, The Times and Sunday Times have launched a campaign to reaffirm their commitment to delivering fact-based journalism. Created...
Mountain Dew has teamed up once again with Entropico’s comedic directors Paxi and Cem, alongside VaynerMedia, to unveil a wild new campaign that’s sure to resonate with exhausted millennial...
Dans un monde où les images générées par intelligence artificielle prolifèrent, Columbia Journalism Review et l’agence TBWA\Chiat\Day New York lancent une campagne astucieuse et essentielle. The...
In a groundbreaking fusion of journalism and visual art, Ogilvy Perú and Nasta Ogilvy Paraguay have transformed Última Hora, Paraguay’s most widely circulated newspaper, into a printed art...
Meta is stepping up its push to simplify ad performance optimization with the broader rollout of its “Opportunity Score”—a new feature in Ads Manager designed to help advertisers identify...
Pour célébrer son centenaire, The New Yorker propose une rétrospective visuelle inédite à travers la campagne « Everything, Covered – 100 Years of The New Yorker ». Cette initiative,...
LinkedIn has reportedly chosen Publicis Media to manage its global media planning and buying, according to Adweek. The decision follows a closed review process, marking a shift from Dentsu, which...
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