In a world where misinformation spreads at unprecedented speeds, The Times and Sunday Times have launched a campaign to reaffirm their commitment to delivering fact-based journalism. Created by Pulse Creative (part of T&P and VML) — the embedded agency for Times Media — the campaign celebrates 240 years of trusted reporting and highlights the publications’ dedication to staying on the ground and close to the story.
Tracy Yaverbaun, General Manager at Times Media, emphasized the importance of this commitment, saying, “It is thanks to the continued support of our loyal subscribers that we can deliver trusted, quality journalism — reporting the facts with depth, clarity, and integrity. For 240 years, our correspondents have been on the ground, close to the story, and committed to uncovering the facts. Times change. The Times remains.”
The campaign features a blend of impactful messaging across video on demand, cinema, radio, out-of-home and social media, underscoring the legacy and relevance of these historic titles in today’s media landscape. Executive Creative Director Russell Ramsey noted, “In the current era of fake news and misinformation, the campaign brings to life The Times and Sunday Times’ unique history of trusted journalism.”
The launch comes on the heels of an impressive awards season for Times Media, which secured 13 accolades at the prestigious Press Awards in London last month. Among the top honors were Daily Newspaper and Sunday Newspaper of the Year for The Times and Sunday Times — awards the publications also won last year. Additionally, Whitehall Correspondent Gabriel Pogrund was recognized as both Political Journalist of the Year and News Journalist of the Year for his impactful investigative work and exclusive scoops.
As the media landscape continues to evolve, The Times and Sunday Times’ message is clear: while the world may change, the pursuit of truth and rigorous journalism remains unwavering.
