Tesco Backs Women’s Euros with Clever Supportive Receipts
Tesco has kicked off an inventive Out Of Home (OOH) campaign to cheer on the England and Wales women’s national teams during the Women’s Euros — and it’s doing so with a twist that blends...
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Decathlon and YourLOX Bring Free Sports Equipment to Czech Parks with Smart Lockers
Playing sports without owning equipment? It’s no longer just a dream. Thanks to a clever partnership between Decathlon and Slovak startup YourLOX, residents of Prague and Brno can now borrow...
Pure Leaf and Lindsay Lohan invite americans to disconnect
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
Eurostar réinvente le voyage en train avec une campagne visuelle audacieuse signée Noma Bar
À une époque où l’avion continue de s’imposer comme le choix par défaut pour les déplacements en Europe, Eurostar prend le contrepied avec une campagne de communication résolument créative...
The Ordinary Exposes the Hidden Costs of Celebrity Endorsements with Bold New Campaign
The Ordinary, renowned for its affordable skincare and radical transparency, is making waves with its latest bold campaign. In the heart of Soho, New York, the brand unveiled what it believes...
Jimmy Fallon ventures into marketing with new reality show 'On Brand with Jimmy Fallon'
Jimmy Fallon, the beloved host of The Tonight Show, is stepping out of his comfort zone and diving into the world of marketing with his latest venture, a reality TV show titled On Brand with...
Haribo's “Happy Life” campaign rekindles childhood joy through candy
Every now and then, a brand dares to step beyond the obvious and reminds us that joy can come in the simplest forms—like a handful of colorful candy. That’s precisely the spirit of “Happy...
IKEA celebrates life’s first steps with a touching tribute to everyday family moments
With its new campaign “Supporting First Steps,” IKEA captures a tender slice of life: the moment a child takes their very first steps. Rather than showcasing sleek interiors or product features,...
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