Oreo Turns Boring Voice Notes Into Sweet Rewards
Oreo has just proven that the most annoying habit on WhatsApp can be flipped into a brand-building machine. With no television spots, no print inserts and a shoestring budget, the cookie giant...
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VanMoof Soars Back into the Spotlight with ‘Ride Like No Other’ Campaign
VanMoof, the Dutch e-bike pioneer, is officially back on the streets—and in the skies. The Amsterdam-based brand has unveiled its highly anticipated S6 Series, alongside a visually stunning...
Reddit Unveils Human-Centric AI to Revolutionize Brand Engagement
Unveiled at the Cannes Lions International Festival of Creativity 2025, Reddit’s latest move into AI-powered advertising marks a strategic shift toward what it calls the “era of community...
Meta Expands Its Smart Glasses Lineup With Oakley and Prada Collaborations
After gaining traction in the wearable tech market with its Ray-Ban Meta smart glasses, Meta is moving to scale up its presence. The company has confirmed the launch of two new models: a sport-oriented...
Neurodiverse Talent Fuels Creativity, Yet Faces Barriers in the Ad Industry
A recent study conducted by Understood, Havas, and the American Association of Advertising Agencies (4As) reveals a striking reality: nearly 50% of professionals working in advertising, marketing,...
Ranveer Singh Brings Family Group Chats to Life in Abu Dhabi’s New Tourism Campaign
Abu Dhabi’s latest tourism push is turning the family group chat into a destination gateway, and leading the conversation is Bollywood superstar Ranveer Singh. In a campaign developed by Serviceplan...
Dating Without Filters: Hinge Embraces the Beauty of Imperfection
In a bold move away from the filtered perfection of modern dating apps, Hinge is turning the spotlight on emotional honesty with its new campaign, Where Hinge Ends, We Begin. Celebrating the...
Kia Officially Launches Tasman Ute With Star-Studded Campaign
Kia has officially unveiled its new ute, the Tasman, in a bold and distinctly Australian campaign that blends star power, humor, and national pride. At the center of this launch is tennis legend...
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