Coca-Cola et Star Wars : L’alliance des fans
Coca-Cola et Disney signent une alliance d’envergure galactique à travers une nouvelle campagne mondiale intitulée « Coca-Cola x Star Wars: Refresh Your Galaxy ». Conçue par le collectif...
Coca-Cola et Disney signent une alliance d’envergure galactique à travers une nouvelle campagne mondiale intitulée « Coca-Cola x Star Wars: Refresh Your Galaxy ». Conçue par le collectif...
Cheetos has unveiled a bold new marketing campaign by partnering with Netflix and its hit series Wednesday, bringing to life one of the show’s most recognizable characters: Thing, the disembodied...
The latest Digital 2025 Report by We Are Social and Meltwater paints a clear picture of a digital world in constant transformation: the mobile screen is now the primary gateway to content and...
This summer, the iconic French brand made a stylish move off the tennis courts and into the world of hospitality with the launch of its very first Café Lacoste, located at the Méridien Beach...
In what marks a turning point for the American audiovisual landscape, YouTube has become the most-watched video platform on television screens in the United States, surpassing legacy giants like...
Chips Ahoy is stepping into the Upside Down, joining the growing list of brands partnering with Stranger Things to tap into one of Netflix’s most popular cultural phenomena. As the final season...
A recent study by Havas Market, published on Thursday, July 17, highlights the overwhelming presence of brand-generated content in responses provided by Google’s AI assistant, Gemini. Based...
C’est l’un des bad buzz les plus surprenants et viraux de ces dernières semaines : lors d’un concert de Coldplay à Seattle, deux spectateurs apparaissent enlacés sur le grand écran...
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