Quand la touche F4 devient votre passe pour l’univers Marvel
À l’occasion du lancement du film Les 4 Fantastiques : Premiers Pas, Marvel Studios, en collaboration avec l’agence Marcel, a lancé une opération marketing inédite qui a surpris autant...
À l’occasion du lancement du film Les 4 Fantastiques : Premiers Pas, Marvel Studios, en collaboration avec l’agence Marcel, a lancé une opération marketing inédite qui a surpris autant...
Et si les livres ne prenaient vie qu’à une seule condition : celle d’être lus ? C’est cette idée audacieuse et poétique qu’Amazon Books et Kindle explorent dans leur nouvelle campagne...
Originally conceived as a clever solution for beachside beer lovers, a Japanese beer bottle design has recently gone viral—but not for the reasons its creator imagined. Designed in 2023 by...
In a powerful initiative for National Drowning Prevention Week, the Québec Lifesaving Society, in partnership with creative agency LG2, has launched an impactful campaign titled “Ghost vests”....
WWF-Canada has unveiled a bold new initiative, A will to survive, encouraging Canadians to leave a lasting impact on the planet by including nature in their wills. Developed in collaboration...
In a world where advertising fights for every second of attention, Back Market chooses a more subtle yet striking approach. With its new campaign Now you see us, created by the Madrid-based agency...
To celebrate National Ice Cream Day on July 20, Ben & Jerry’s is bringing an extra dose of happiness to Toronto with a unique brand activation called “Doughlivery.” Over three days, from...
In the hustle and bustle of New York City, where every minute feels like a race, iced tea brand Pure Leaf has launched a refreshingly unexpected campaign: it offers free bottles of tea—but...
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