Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Sydney’s World Square has become the stage for a bold new outdoor advertising format as VMO unveiled its first campaign on The Cube in partnership with Perfetti Van Melle’s Mentos and Havas...
Crocs confirme son statut de maître des collaborations improbables. Après des partenariats avec Shrek, Bob l’éponge ou encore McDonald’s, la célèbre marque de sabots s’attaque cette...
What if eating fish were the same as eating a cat? That was the provocative question behind PETA’s latest campaign, unveiled for World Day for the End of Speciesism. The imagery showed a fishmonger...
Google Australia has unveiled two cinematic brand films that bring artificial intelligence out of the abstract and into daily life, showing its potential to tackle urgent health challenges. Directed...
Schneiders is challenging the fitness-first narrative around protein with a new campaign that puts everyday Canadians—and their snacking habits—at the center. Developed by Rethink, the ‘Protein...
KFC has embraced the “treat yourself” mindset of generation Z with its latest campaign, Bucket for one, rolled out across Germany. Developed by creative agency Butter in collaboration with...
IKEA UK has unveiled its first-ever original song, the ‘Tidy Up Tune’, created to help parents and children tackle the stressful morning routine as schools reopen. The launch comes in response...
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