Dans un paysage médiatique saturé d’informations, fragmenté et dominé par la course aux titres accrocheurs, le Financial Times fait le pari de la profondeur. Le quotidien britannique a...
Toyota Motor Asia has unveiled a new regional brand campaign designed to reaffirm what has long defined the company’s relationship with customers across the continent: trust, reassurance, and...
Burger King is redrawing the boundaries between fast food and fitness. In January 2026, the brand rolled out a new campaign titled “Not a cheat meal” across Qatar, Saudi Arabia, and the United...
Few consumer objects can claim both mass adoption and museum recognition. With its new campaign “Inkredible,” BIC places that paradox at the center of its storytelling, transforming the humble...
On a tous déjà croisé ce genre de véhicule en plein centre-ville : un énorme SUV maculé de boue, des branchages coincés dans la calandre, comme s’il venait de traverser la forêt amazonienne…...
Amazon has officially unveiled Alexa.com at CES 2026, marking a strategic shift for its iconic voice assistant. With this new web-based interface, Alexa moves beyond smart speakers and mobile...
Starting February 15, online video advertising in Vietnam will enter a new era. Under Government Decree No. 342/2025, users will no longer be forced to watch non-skippable video ads for more...
Initially introduced as a simple co-pilot for gamers, Project Ava is now taking a decisive leap forward. At CES 2026, Razer revealed a radically reworked version of its concept, one that goes...
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