Modern working life has become an endless cycle of notifications, meetings and urgent deadlines. Even short moments of rest are often interrupted by messages, calls or last-minute requests. Recognizing...
Westpac choisit de donner une nouvelle dimension à son emblématique logo rouge. À travers sa campagne baptisée « Double You », la banque australienne transforme son “W” en symbole d’accompagnement...
Marathon preparation rarely captures the spotlight in the way race day does. Yet for runners, the days leading up to the starting line are defined by carefully observed rituals. During marathon...
Présente en Indonésie depuis plus de trois décennies, l’enseigne McDonald’s poursuit son ancrage local à travers une nouvelle campagne imaginée par Leo Indonesia. Intitulé The Boat,...
À Copenhague, le célèbre carton brun d’Ikea a quitté les allées des magasins pour investir l’espace public. Bus, abribus et structures de chantiers se sont récemment transformés en...
A meticulously edited Ramadan commercial from Kuwait is quietly redefining how regional storytelling can resonate on a global stage. Produced by Shareet Studios and directed by its founding partner...
Australian telecommunications leader Telstra is extending its distinctive creative language into the world of performance marketing, proving that sales-driven communication can still be visually...
In the Middle East, a minor moment at the end of a food order has become a shared irritation — and now, a sharp piece of brand storytelling. With Never Enough, Saatchi & Saatchi MEA delivers...
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