FRS Launches New Marketing Campaign "20 MILLIONS D’HISTOIRES": "FRS, a Spanish company serving Morocco through the ports of Algeciras and Tarifa, should reach this summer the figure of 20 million passengers transported between Morocco and Spain. To celebrate the event, the latter organized a special contest to the one that will be its 20 millionth passenger. The latter will be offered a check for 200,000 Dirhams. “Everyone could be that passenger and earn 200,000 Dirhams, the only requirement is to travel with FRS. We do not know exactly on which of our lines this will happen or when, but we know that the date is getting closer and closer,” announces the shipping company."
Launching of an Unpublished Study on the Aspirations of the Moroccan Millennials: "The Moroccan Association of Marketing and Communication (AMMC) and the Kantar MillwardBrown International Research Firm launch a study to explore the expectations and aspirations of the Moroccan Millennials, also known as Generations Y and Z. This study aims to better understand the media habits, customs, and attitudes towards brands and categories of these young people as consumers, but also to identify the insights of these Moroccan citizens of today and tomorrow. The study, which will be led by Kantar MillwardBrown, foresees a combined scientific approach - qualitative and quantitative - to better explore the new expectations of Y & Z Generation’s youths. The announcement of the results of this study is expected before the end of September."
Bank Assafa Officially Starts Its Activities: "Bank Assafa, a participatory subsidiary of Attijariwafa Bank, has just officially launched its activity in Morocco. The latter started its activities on Wednesday, July 26. The authorization for the opening of account was given by the Higher Council of Ulemas (CSO). For the time being, the bank now has a digital agency and 21 operational agencies. "For more proximity," the participatory bank aims to expand its network to reach more than 30 branches by the end of the year. Bank Assafa had, as a reminder, announced last weekend the launching of its institutional campaign focused mainly on the values governing the bank's financial operations, "values that represent the core of the bank's relationships with its clients," as stated by its director general, Youssef Baghdadi."
CANAL+ Launches a New Sports Channel for Africa: "CANAL+ Group, the first pay-TV group in France, has just announced the launching of a new channel dedicated to sport in Africa. Called "A+ Sport", the latter aims to "offer a wide variety of sports programs in many disciplines, with a selection of major African and European competitions to watch live," the group indicates in a statement. This new channel will broadcast the African Nations Championship, the Confederation Cup, the Can Total U20, and the U17, the MTN Ivorian Ligue 1, as well as matches of the European championships. A+ sport will also broadcast basketball and the games of francophonie. Canal+ now covers more than 25 countries in the African continent and has two million subscribers, the group added."
NBC Launches the First Newscast on Snapchat: "The American television network NBC has just announced the launching of the first daily news bulletin on Snapchat platform. Called "Stay Tuned," This new generation’s newscast, produced by some thirty journalists, is the first program of its kind to be launched on mobile messaging. The latter will be in the Discover section of Snapchat and will be available exclusively in the United States. It will be broadcast twice a day - at 7 am and 4 pm -, but can be viewed offline, in the same vein as the popular application Stories. A special edition of this newscast will also be broadcast on weekends. The US television channel also indicated that the program will occasionally be broadcast live, in case of "breaking news.""
Crédit : IMPERIUM MEDIA
