The Jeep brand has unveiled a refreshingly offbeat campaign for the 2026 Grand Wagoneer, enlisting stand-up comedian Iliza Shlesinger to spotlight the SUV’s luxury, comfort, and family-friendly features — all with her signature humor and sharp wit. Created by Highdive, produced by Ruckus, and directed by JJ Adler, the new social video titled “The Family SUV” delivers a tongue-in-cheek twist on the classic car reveal format.
In the video, which premiered on Jeep’s YouTube channel, Shlesinger confidently pitches an outrageous marketing idea for the Grand Wagoneer to the Jeep team. Her comedic proposal, inspired by an actual online review describing the vehicle as “a rolling Ritz-Carlton,” leaves the executives both amused and visibly flustered. With her trademark energy, Iliza turns the conversation into a hilarious yet clever showcase of the SUV’s standout features — from its spacious three-row seating and ambient lighting to its massage seats and cutting-edge audio system.
“I was excited to work with the Jeep brand on this unconventional campaign,” said Iliza Shlesinger. “I love that they were open to poking fun at traditional car commercials. The Jeep Grand Wagoneer is stunning and roomy — and hopefully after seeing this film, there’ll be more babies around to fill up those three rows!”
Jeep’s global marketing team embraced the comedic approach to highlight the new model’s family appeal. “As the Grand Wagoneer enters a new chapter, Iliza reminds us, in her own unique way, how much there is to love about this SUV,” said Bob Broderdorf, CEO of Jeep Brand. “From its luxurious interior to advanced technology and comfort, this is the ultimate family vehicle reimagined for 2026.”
Olivier François, Global Chief Marketing Officer at Stellantis, added: “We wanted to deliver something unexpected — entertaining yet aligned with Jeep’s identity. The Family SUV makes people smile, and that’s always been part of our brand’s DNA.”
Shorter clips from the campaign will roll out across Instagram, TikTok, Facebook, and X, targeting younger and family-oriented audiences. The campaign marks a creative pivot for Jeep, blending humor, lifestyle storytelling, and product highlights to resonate with a modern audience.
The 2026 Jeep Grand Wagoneer, which starts at just under $65,000, brings a refined design, powerful performance, and enhanced accessibility to Jeep’s flagship SUV line. It also introduces an America-first range-extended electric vehicle (REEV) version, aligning with Jeep’s sustainability goals while maintaining its rugged luxury DNA.
Alongside this campaign, Jeep recently revealed the refreshed 2026 Grand Cherokee and launched an interactive MONOPOLY Bonus Cash Allowance program with Hasbro, allowing customers to trade in $500 of MONOPOLY Money for real savings on select Jeep models through November 3.
With “The Family SUV,” Jeep proves that innovation in marketing — much like innovation in engineering — thrives on humor, creativity, and a willingness to break conventions.
