Kia America is doubling down on its celebration of adventure with the launch of the second installment of its “Keep the Adventure Going” campaign, spotlighting the 2026 Kia Sportage Hybrid. As Kia’s best-selling nameplate, the Sportage continues to set the benchmark for design, innovation, and versatility, appealing to a wide spectrum of drivers seeking both excitement and practicality on the road.
Produced by David&Goliath, the new spot — aptly titled “Relationship Tripping” — picks up where the first episode, “T-Shirt Tripping,” left off, following a young couple as they continue their cross-country road trip in the Sportage Hybrid. Set to Steve Miller Band’s classic “Rock’n Me”, the ad takes viewers through Tennessee, Nevada, Michigan, Maryland, New York, and Maine, with the couple marking milestones along the way — from impromptu chapel visits to playful baby announcements — demonstrating how the Sportage Hybrid becomes a companion for life’s big and small adventures.
The 2026 Sportage represents Kia’s most significant evolution since the launch of the fifth generation three years ago. Available with three powertrain options — traditional ICE, Turbo Hybrid (HEV), and Turbo Plug-in Hybrid (PHEV) — the new model lineup offers an extensive trim range including rugged X-Line and X-Pro Prestige versions. This breadth of choice allows Kia to cater to diverse customer profiles, whether they are adventure seekers, growing families, or tech enthusiasts.
Russell Wager, Vice President of Marketing at Kia America, emphasized the versatility of the model: “Sportage is Kia’s best-selling nameplate for a reason. It’s built to fit every life stage. With its generous cargo space, rear seat legroom, advanced driver assistance systems, and connected tech cabin, the 2026 Sportage Hybrid is designed to adapt to whatever life throws at you.”
Avital Pinchevsky, Executive Creative Director at David&Goliath, echoed this sentiment, highlighting that the campaign was about more than just promoting a car: “With part two of ‘Keep the Adventure Going,’ we wanted to push the story forward. The Sportage Hybrid isn’t just transportation — it inspires connection, spontaneity, and living in the moment.”
Beyond the 30-second hero ad, the campaign expands into multiple digital touchpoints, including 15-second cuts for social platforms, print placements, and out-of-home advertising. Paid media support spans TikTok, Pinterest, Meta, Reddit, and Snapchat, ensuring the campaign resonates with a wide and digitally engaged audience.
By combining bold storytelling with an emphasis on practicality, Kia reinforces its positioning as a brand that empowers drivers to embrace every twist and turn of the journey — keeping the adventure alive, one road trip at a time.
