TELEVISOR Studio has unveiled its latest in-house masterpiece — a fan-made short film paying homage to Lamborghini, the legendary Italian marque synonymous with speed, design, and passion. Directed by Iryna Nalyvaiko and produced under the creative direction of Paweł Krzemiński and Wiktor Bartman, the project marks a bold step in the studio’s exploration of the intersection between human creativity and artificial intelligence.
Developed entirely within TELEVISOR Creative, the company’s new AI-driven division, the film merges 3D craft, generative AI, and cinematic storytelling into a seamless audiovisual experience. What began as a simple concept — a race through Italy — evolved into a poetic meditation on legacy and emotion, following a lifelong car enthusiast as he journeys through decades of automotive evolution without ever losing his fascination for the thrill of speed and beauty.
From a production standpoint, the tribute became both a technical experiment and a creative exploration. Using MidJourney, the team generated over 1,000 AI-assisted storyboard frames, iterating through countless prompts, composition tests, and lighting variations to define the film’s tone and atmosphere. Out of this vast visual library, 37 frames were selected as the backbone of the final story.
As the project evolved, AI played an increasingly dynamic role — from previsualization and look development to stylistic experimentation across emerging video-to-video pipelines. Yet, despite the technological innovation, the soul of the project remained distinctly human.
“AI became part of our workflow, but never replaced it,” explained director Iryna Nalyvaiko. “Every frame required human oversight — emotion, rhythm, and balance. The challenge was learning how to collaborate with a system that thinks in logic, not instinct, yet continually surprises you with unexpected beauty.”
The film’s 3D modeling and animation were handled through traditional methods to ensure technical accuracy, especially for the cars — maintaining the precision and realism that define Lamborghini’s design ethos. Meanwhile, AI tools were leveraged for texture generation and mood design, integrated through an intricate compositing process that fused algorithmic output with manual color correction, lighting finesse, and post-production polish.
For Paweł Krzemiński, the studio’s creative supervisor, the project was as much a philosophical exploration as a technical one: “AI isn’t just a tool — it’s a restless collaborator. It pushes you to question every creative decision, challenging your instincts and reminding you that the human eye still defines meaning, beauty, and emotion.”
A making-of featurette, released alongside the main film, provides a behind-the-scenes look at TELEVISOR’s hybrid workflow — from AI concept generation to 3D asset integration and compositing — offering a rare glimpse into how emerging technologies are reshaping the future of storytelling.
Ultimately, the Lamborghini Tribute Film is more than a fan project; it’s a statement of intent. It encapsulates TELEVISOR Studio’s belief that the future of visual storytelling lies not in the replacement of human creativity by AI, but in their harmonious collaboration.
The result is a breathtaking ode to Italian engineering, artistic passion, and the evolving dialogue between man and machine — a creative race where intuition meets innovation, and imagination drives the future forward.
Disclaimer: The Lamborghini logo and brand are the property of Automobili Lamborghini S.p.A. TELEVISOR Studio’s project is an independent fan-made tribute and is not affiliated with or endorsed by Lamborghini.
