French e-commerce giant La Redoute has unveiled a new digital campaign titled “Switch to La Redoute”, developed in partnership with creative agency Marcel. Launched on June 25, the initiative centers around Pinterest, where a unique AI-powered tool transforms users' inspiration boards into personalized shopping experiences.
The concept is simple but innovative: Pinterest users connect their accounts to the tool, which scans their boards—ranging from wishlists and moodboards to favorite pins—and generates a curated selection of La Redoute Intérieurs products. From furniture and home decor to bed linen, the offering is precisely matched to individual tastes.
This seamless blend of data, artificial intelligence, and design inspiration allows users to shop without ever leaving Pinterest, marking a step forward in the broader trend of hyper-personalized digital shopping journeys.
“In just one year, over 4 million products were added to wishlists through the La Redoute app,” notes Raphaël Catherin, head of brand at La Redoute. “That level of engagement shows a strong desire for curated experiences, particularly in categories like furniture, decoration, and home textiles.”
On Pinterest’s end, engagement is also booming: in France, product clicks and saves have risen by 85%, and globally, users have created more than 10 billion boards. According to Sandrine Reinert, industry manager for fashion and e-commerce at Pinterest, “Pinterest helps users refine their desires and gives brands the opportunity to connect at every stage of the customer journey.”
By integrating artificial intelligence and visual cues, Switch to La Redoute doesn’t just respond to customer interest—it anticipates it. The campaign illustrates how inspiration, once a passive phase of browsing, can now be activated as a powerful lever for purchase. With this move, La Redoute and Pinterest reaffirm the value of tailoring the digital experience to every user—transforming dreams into décor, one pin at a time.
