This May, KFC is blending heartfelt emotion with the latest digital trends to serve up a bold and original tribute to mothers. Launching just in time for Mother’s Day, the fast-food giant unveiled its “Unmistakable” campaign across Chile, Colombia, and Ecuador, spotlighting the unbreakable bond—and uncanny resemblance—between moms and their children.
“Wow, they look exactly aliiike!” It’s a phrase many new moms hear with pride and joy. KFC has taken this familiar sentiment and turned it into a digital celebration, fusing AI technology, face filters, and playful storytelling to highlight the undeniable link between mothers and their mini-mes. With a wink to the brand’s own iconic status, the campaign reminds viewers that few things are as unmistakable as a mother—except maybe KFC’s 11 herbs and spices.
Created by the advertising agencies MullenLowe Mass and Punto 99, this digital and film-based initiative taps into emotional branding while riding the wave of viral AI-driven content. The creative team brings together personal storytelling and modern tech to craft visuals that are fun, relatable, and impossible to miss.
The campaign also cleverly connects the brand’s unique flavor to the uniqueness of each mom, reinforcing KFC’s identity as a comfort food with soul—and just enough spice. “Celebrate her month with the flavor that’s always been one of a kind,” the tagline invites, blending nostalgia and humor in equal measure.
“Unmistakable” reflects KFC’s growing emphasis on culturally relevant marketing in Latin America, where family bonds and food traditions run deep. It’s a campaign that not only honors motherhood but also reinforces KFC’s position as a brand that understands—and celebrates—what makes its consumers truly special.
Whether through laughter, likeness, or legacy, this Mother’s Day campaign proves that some things are simply... unmistakable.
