Lynx, in collaboration with LOLA MullenLowe, has just rewritten the dating playbook with a playful twist. Introducing Lynx with Catnip, the world’s first body fragrance designed not only to attract people but their pets too. Why? Because, as it turns out, the cat has to like you as much as the person does.
A recent survey by Censuswide revealed a surprising fact: 60% of cat owners wouldn't date someone their feline disapproved of. With this in mind, Lynx decided to tackle this unique dating dilemma with bold innovation and, naturally, a bit of humor.
The fragrance is infused with catnip—the same compound that sends cats into a euphoric spin. The key ingredient, nepetalactone, mimics feline pheromones, making Lynx with Catnip not just a cologne but a scientifically-backed pet-friendly scent that could very well pass the ultimate relationship test: winning over the cat.
Part charm offensive, part social experiment, Lynx with Catnip proves that in the modern dating world, winning over the feline is just as crucial as winning over the human. As Caroline Gregory, Global Brand Director of AXE & Lynx, put it, “Confidence is key, but let’s be honest, if her cat isn’t on board, you’re in trouble. With Lynx with Catnip, we’re giving guys an edge. This idea takes our purpose as a brand and our platform, ‘The Power of a Fragrance,’ to a whole new level.”
This innovative fragrance, with its lighthearted and scientifically curious concept, sets Lynx apart by tapping into an unexpected but relatable challenge faced by many in the world of modern relationships: getting approval from the cat.
