Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
Alienware has unveiled a new campaign that reimagines gaming as a portal to alternate dimensions, shifting the conversation beyond hardware performance to the emotional experience of play. The...
Ghirardelli Chocolate Company has teamed up with two of television’s most recognizable best friends—SpongeBob SquarePants and Patrick Star—for a new campaign celebrating iconic pairings....
British snack brand PROPER is taking aim at the growing seriousness of modern wellness culture with a playful new campaign that blends beauty aesthetics with snacking. To accompany the launch...
Maltesers is tapping into the power of simplicity to stand out in a crowded digital landscape. The beloved chocolate brand has launched a new campaign on Pinterest in collaboration with agency...
Tiffany & Co. has unveiled its holiday campaign, “Love Is a Gift,” continuing its ongoing creative partnership with Anomaly and director Jonas Lindstroem. The film marks the latest chapter...
What if a simple price tag could tell a story? In Sweden, IKEA has reimagined one of its most recognizable visual elements — the price label — turning it into the emotional centerpiece of...
As the UK heads into its annual autumn decluttering season, eBay UK is tapping into the nation’s emotional side with a humorous and relatable campaign titled “Dear eBay.” Created in collaboration...
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