Barbie dévoile LeBron James, son premier "Kenbassador"
Mattel a récemment frappé un grand coup en annonçant une collaboration inédite avec LeBron James, la star mondiale du basketball. Pour la première fois, un athlète professionnel devient...
Mattel a récemment frappé un grand coup en annonçant une collaboration inédite avec LeBron James, la star mondiale du basketball. Pour la première fois, un athlète professionnel devient...
Le célèbre programme de divertissement léger de Channel 4, Sunday Brunch, accueille un nouveau partenaire pour ses épisodes du dimanche matin : la marque de café Yorkshire-based Taylors...
Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
Pepsi is taking its latest marketing campaign to the next level with a fun and tech-savvy twist. For the launch of its new zero sugar Strawberries ‘N’ Cream and Cream Soda flavours, the brand...
A recent study by game developer Zynga reveals that mobile gaming continues to emerge as a key channel for brands looking to engage with consumers. The research, which explores mobile gamers’...
Coca-Cola, the iconic brand synonymous with refreshing sodas, is making waves in the alcohol industry. For over a century, the company has dominated the soft drink market, but now it is pivoting...
In an uncertain economic climate, several Canadian brands have come together to send a strong message of solidarity. This movement, initiated by the communication agency PIGEON, is called “The...
Ford has unveiled a new advertising campaign aimed at promoting its U.S. manufacturing footprint and offering discounts to car buyers as President Donald Trump’s tariffs on the auto industry...
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