Netflix is preparing for a major shift in its advertising strategy. By 2026, the streaming giant aims to introduce AI-generated advertisements into its "Standard with Ads" plan — a move designed...
Google is reinforcing its commitment to user security with a new awareness campaign titled “Download Apps, Not Traps,” designed to educate users on the safety measures built into the Google...
Kantar Media vient de publier les résultats de la deuxième vague de son étude annuelle TGI France, offrant un éclairage précieux sur les évolutions des comportements, des centres d’intérêt...
In the ever-evolving world of app marketing, creativity is no longer just about catching the eye—it's about keeping the user. According to AppsFlyer’s latest “State of Creative Optimisation”...
Spring has officially sprung—and so has the latest campaign from People’s Postcode Lottery, which is soaring to new heights with a playful, star-powered advertisement that blends creativity,...
A bold new global campaign is reframing how the world sees the Great Barrier Reef—no longer just as a tourist destination or endangered ecosystem, but as a living legacy worthy of one of the...
Ce week-end, Nike a provoqué une réaction en chaîne de critiques après avoir lancé une campagne lors du marathon de Londres qui, bien qu'intentionnellement inspirante, a rapidement viré...
To draw attention to the climate emergency in an era of digital filters and aesthetic illusions, Greenpeace has launched a bold new campaign with an unexpected twist: animation inspired by the...
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