Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
Résultats de " Garnier-next-door " est 400 article
When a price tag becomes a story in IKEA’s new campaign
What if a simple price tag could tell a story? In Sweden, IKEA has reimagined one of its most recognizable visual elements — the price label — turning it into the emotional centerpiece of...
Walmart Brings “WhoKnewVille” to Life: A Seussian Spin on Holiday Chaos
This holiday season, Walmart is turning stress into sparkle — and chaos into cheer — with a campaign that whisks shoppers straight into a reimagined Whoville. Launched October 26 in collaboration...
Channel 4 Makes British TV History With Its First AI News Presenter
Channel 4’s Dispatches has made British television history by introducing an AI-generated presenter in its latest documentary, Will AI Take My Job? — a bold experiment designed to demonstrate...
Squarespace Brings Magic To Entrepreneurship With Walid Labri’s Surreal Ad Trilogy
Squarespace is once again reimagining what it means to build a business online — this time with a touch of surrealism. The website-building platform’s latest campaign, directed by Love Song’s...
DAVID Miami And Sour Patch Kids Turn Halloween Into A Giant Candy Hunt
This Halloween, Sour Patch Kids is making sure the biggest fright of the night isn’t bad candy. The beloved sour-then-sweet treat from Mondelēz International has launched a playful nationwide...
Kahlúa And Dunkin’ Stir Up Drama With Salma Hayek In “It’s Kahlunkin’”
A dash of coffee, a swirl of caramel, and a splash of drama — that’s the recipe behind Kahlúa’s new “It’s Kahlunkin’” campaign, a telenovela-inspired collaboration between Kahlúa...
David Beckham and Lauren James front Pepsi Max’s new EA Sports FC™ 26 promotion
Pepsi Max is once again joining forces with EA Sports FC™ 26 to celebrate their third consecutive year of partnership, unveiling a fresh campaign that merges the excitement of football gaming...
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