Le groupe agroalimentaire Mondelez International passe à la vitesse supérieure dans l’intégration de l’intelligence artificielle à ses stratégies marketing. L’entreprise, connue pour...
To mark World Sight Day and the Dutch Week of Accessibility, Mastercard has launched an innovative campaign in the Netherlands called “Op Gevoel” (“By Feel”). Developed by FCB Amsterdam,...
Alors que la Commission européenne vient d’interdire l’usage de termes comme « steak », « escalope » ou « saucisse » pour désigner les produits à base de protéines végétales,...
McDonald’s is turning fast food into a blockbuster experience. In partnership with Leo UK, the brand has unveiled “World Menu Heist,” a nationwide cinematic campaign that invites fans to...
GWM has unveiled its new Tank 500 Plug-in Hybrid, accompanied by the bold ‘Be More Tank’ campaign developed by Thinkerbell. The launch reinforces GWM’s brand promise, Go With More, and...
Starbucks India has unveiled its new Diwali campaign, #HumariSpecialJagah, celebrating the evolving meaning of connection and community during the festive season. Developed by Edelman India and...
The National Bank of Egypt (NBE) has launched a nationwide public-awareness campaign titled “Protect Your Personal Data”, aiming to educate citizens on how to avoid online fraud and protect...
In a cinematic tribute to Canadian grit and passion, Ford Canada and Wieden+Kennedy have launched a new campaign featuring hockey legend Carey Price, celebrating both the rugged beauty of the...
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