KFC lance une campagne sublimant chaque miette de poulet
KFC, la marque emblématique du poulet frit, fait de nouveau parler d'elle avec une campagne surprenante qui invite les consommateurs à redécouvrir chaque détail de son expérience culinaire....
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Domino’s Expands Its Partnership With WorkInProgress, Eyes Growth in Social and Creator Marketing
Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
Autistica Launches Bold Campaign to Smash Autism Stereotypes Through Humour and Storytelling
Autistica, the United Kingdom’s leading autism research and campaigning charity, has unveiled a new awareness campaign aimed at dismantling outdated and harmful stereotypes about autistic individuals....
Pepsi Uses AI to Quantify Sweetness in Playful New Campaign for Strawberries ‘N’ Cream and Cream Soda Flavours
Pepsi is taking its latest marketing campaign to the next level with a fun and tech-savvy twist. For the launch of its new zero sugar Strawberries ‘N’ Cream and Cream Soda flavours, the brand...
Tinder Sparks New Beginnings with Bold "Burned Logo" Campaign for Ex Day in Mexico
What if we celebrated breakups not as endings, but as fresh starts? Ahead of April 14 — known in Mexico as El Día del Ex (Ex Day) — Tinder and creative agency GUT México have launched an...
Mami Wata's bald face campaign uses humor and technology to promote sun protection
Recent studies have highlighted the effectiveness of humor as a communication tool. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that incorporate humor, and 90%...
The Rise of Tech in Pet Care: From Dog Collars to Meowing Translators
In our homes, our adorable dogs are often spoiled with love and treats. However, even when they’re satisfied, these clever little companions know exactly how to work their charm to convince...
Mobile Gaming Ads Drive Consumer Engagement and Retail Spending, Says Zynga Study
A recent study by game developer Zynga reveals that mobile gaming continues to emerge as a key channel for brands looking to engage with consumers. The research, which explores mobile gamers’...
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