Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
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Google Pixel 10 and Cossette spotlight AI at TIFF with playful “movie night” campaign
As the 50th Toronto International Film Festival (TIFF) kicks off, Google and Cossette are seizing the cultural moment to introduce the Google Pixel 10 with a campaign that shows how artificial...
Mentos Becomes First Brand to Light Up VMO’s ‘The Cube’ in Sydney
Sydney’s World Square has become the stage for a bold new outdoor advertising format as VMO unveiled its first campaign on The Cube in partnership with Perfetti Van Melle’s Mentos and Havas...
PETA turns censorship into message with controversial anti-speciesism campaign
What if eating fish were the same as eating a cat? That was the provocative question behind PETA’s latest campaign, unveiled for World Day for the End of Speciesism. The imagery showed a fishmonger...
Schneiders launches ‘Protein Smarter, Not Harder’ campaign to bring flavor back to snacking
Schneiders is challenging the fitness-first narrative around protein with a new campaign that puts everyday Canadians—and their snacking habits—at the center. Developed by Rethink, the ‘Protein...
L’Oréal Paris and McCann India mark 50 years of “Because You’re Worth It” with new campaign on self-worth
McCann India, in partnership with L’Oréal Paris, has launched a powerful new campaign under the global Lessons of Worth initiative to celebrate the 50th anniversary of the brand’s iconic...
Fairfield by Marriott launches “Come Back To Calm” campaign with BBH Singapore
Fairfield by Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has unveiled a new regional campaign created by BBH Singapore. Titled “Come Back To Calm,”...
Nissan’s Heisman House hits the road with a 2025 twist
For 15 years, the Nissan Heisman House has been a staple of the college football season — a place where legends of the game come together for laughs, rivalries, and plenty of hijinks. But in...
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