Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
Résultats de " Sterling-brands " est 422 article
Nongshim partners with Netflix to bring K-Pop Demon Hunters to global shelves
Korean food giant Nongshim has announced a global partnership with Netflix, building on the worldwide success of the animated series K-Pop Demon Hunters. The collaboration blends pop culture...
KitKat and Spotify invite India to ‘Break the Loop’ with fresh playlists
Nestlé KitKat has launched a fresh collaboration with Spotify, unveiling Break the Loop—a campaign designed to shake consumers out of their music routines and inspire discovery. Conceptualised...
Mastercard confie 180 millions de dollars à WPP Media pour sa stratégie médiatique mondiale
Mastercard a choisi WPP Media pour piloter sa stratégie, sa planification et ses achats médias à l’échelle mondiale, couvrant plus de 70 marchés internationaux, mettant ainsi fin à une...
AI meets advertising: Higgsfield’s Product-to-Video reinvents product placement
Higgsfield is pushing the boundaries of marketing technology with the launch of its Product-to-Video feature, integrated into its Draw-to-Video platform. This innovation could reshape the way...
Hilton and Deepika Padukone break records with five-billion-view campaign
Hilton has marked a major milestone in hospitality marketing with a record-breaking digital campaign starring global ambassador Deepika Padukone. Part of the hotel group’s acclaimed It Matters...
Adidas face à la polémique Oaxaca
La marque allemande adidas se retrouve au cœur d’une controverse au Mexique après avoir lancé un modèle de chaussures baptisé Oaxaca slip-on, directement inspiré des huaraches, des sandales...
Miniso choisit Teens in Times comme ambassadeur mondial
Miniso, la marque internationale de lifestyle reconnue pour ses produits accessibles et tendance, vient d’annoncer une collaboration stratégique en dévoilant le groupe chinois Teens in Times...
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