Intermarché : la pub au service du pouvoir d’achat
Intermarché remet le couvert avec une nouvelle salve publicitaire aussi décalée qu’engagée. Fidèle à son slogan « Tous unis contre la vie chère », l’enseigne française dévoile...
Résultats de " Social-first " est 3946 article
Le club de Leganés détourne son maillot pour parler santé masculine
Quand le maillot devient un outil de sensibilisation Le 12 avril dernier, à l’occasion d’un match face au FC Barcelone, le club espagnol de Leganés a surpris le public avec une campagne...
Gatorade reignites iconic platform with “Lose More. Win More.” campaign
In a bold tribute to grit and greatness, Gatorade has unveiled a new chapter in its legacy with the launch of “Lose More. Win More.”—a campaign that celebrates the sacrifice behind every...
Iconic advertising campaigns that shaped modern marketing
Advertising has been a part of our daily lives for centuries. In France, the first color posters appeared in the early 19th century thanks to lithography. Since then, it has become nearly impossible...
"Night Signals": When advertising helps save lives in the Dominican Republic
What if a billboard could help save lives? That’s the bold idea behind “Night Signals,” a new campaign launched by Chevrolet and Santo Domingo Motors in the Dominican Republic. The initiative...
Taco Bell UK dares brits to try a bold new look (and flavor) with the "Nacho Chop"
In a bold and cheeky twist on fast food marketing, Taco Bell UK has launched a campaign that’s turning heads—literally. To promote the debut of its new Chicken Nachos, the brand is inviting...
Coca-Cola reignites “Share A Coke” with a fresh digital twist for Gen Z
More than a decade after its original debut, Coca-Cola has brought back its iconic “Share a Coke” campaign, reimagined for a new generation of consumers seeking personalisation and meaningful...
Samsung Reboots Viral Memes With Lucia Gorman To Promote AI Photo Tech
Samsung is turning nostalgia into innovation with its latest campaign, starring none other than Lucia Gorman — the woman behind the internet’s favorite "bored nightclub" meme. Originally...
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