Est-il nécessaire d’avoir un packaging ?
Le packaging des produits a une grande importance dans la stratégie marketing d’une marque. Cette vitrine identitaire doit en effet servir à provoquer l’acte d’achat tout en communiquant...
Le packaging des produits a une grande importance dans la stratégie marketing d’une marque. Cette vitrine identitaire doit en effet servir à provoquer l’acte d’achat tout en communiquant...
The brand that goes from red to orange for a good cause: "Today, telecom customers are gaining power. They can easily compare tariffs, services, and other distinguishing factors to understand...
The communication actors in Morocco call for the abolition of the "screen tax": "The advertisers, communication consulting agencies, publishers, and boards unite their voices in a joint press...
Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential...
When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their...
World Cup 2018: Royal Air Maroc plans new special flights to transport more Atlas Lions supporters: "After the success of the operation of the special flights between Morocco and Abidjan, the...
Marketing and Communication Trends in Casablanca on November 29 and 30, 2017: The international conference Marketing and Communication Trends is coming again this year for a new edition and becomes:...
Advertisers call to strengthen the fight against advertising fraud: "The World Federation of Advertisers (WFA) and its French counterpart, the Union of Advertisers (UDA), called Wednesday to...
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