Ludacris remplace le Père Noël pour Mercedes-Benz
À l’approche des fêtes, Mercedes-Benz mise sur une figure emblématique de la culture hip-hop pour insuffler une touche contemporaine à la magie de Noël. Le constructeur automobile a choisi...
À l’approche des fêtes, Mercedes-Benz mise sur une figure emblématique de la culture hip-hop pour insuffler une touche contemporaine à la magie de Noël. Le constructeur automobile a choisi...
US talk show host Jimmy Kimmel will address UK audiences this Christmas Day as the latest figure to deliver Channel 4’s Alternative Christmas Message, continuing a long-standing tradition of...
Snickers has taken its iconic platform “You’re Not You When You’re Hungry” to an entirely new arena with a world-first creative activation: a full-scale moving billboard on rails. In...
Ikea Italy made a notable debut at Milan Games Week & Cartoomics with an initiative that bridges interior design, pop culture and the imaginative world of role-playing games. The brand introduced...
The LEGO Group is entering the world of football in spectacular fashion. In a landmark collaboration with the FIFA World Cup 2026™, the company has announced the launch of the first official...
At the legendary Interlagos circuit in São Paulo, McDonald’s has taken fan engagement to a whole new level with an innovative, mobile-first Formula 1 activation. In partnership with DDB Colombia,...
Hershey will not return to the Super Bowl in 2026, ending a two-year streak of high-profile Reese’s commercials that had become a recognizable part of the event. The company confirmed that...
Amazon is reviving its acclaimed 5-Star Theatre initiative with a surprising star turn: Benedict Cumberbatch. The iconic British actor, celebrated for his dramatic range on stage and screen,...
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